WhatsApp Business API (WABA) – The next-gen Conversational e-commerce platform

We all know WhatsApp to be one of the most used communication tools globally. WhatsApp has over 2.5 billion monthly active users globally across 180 countries, with roughly 100 billion daily messages. WhatsApp is close to monthly active users of other popular platforms like YouTube, Facebook, and Instagram. With its vast success, WhatsApp is no … Continue reading WhatsApp Business API (WABA) – The next-gen Conversational e-commerce platform

Conversational User Experience (CUX): The Future of Human-Product Interaction through Technology

The recent developments with ChatGPT proved how much a conversational experience is helping users to easily understand and navigate the product. Conversational user experience was not new, however, after the popular adoption of ChatGPT, everyone seems to be rushing to adopt conversational user experience. Conversational user experience means the users can interact with the product … Continue reading Conversational User Experience (CUX): The Future of Human-Product Interaction through Technology